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Keyword density is a phrase that (rightly) sends shudders down the spines of SEOs everywhere - even those who used to use keyword density as a basic way to assess their on-page targeting. So what's wrong with keyword density, and what should you be using instead?

What does keyword density even mean?

The good folks of WebmasterWorld have an interesting thread at the moment titled Techies gone astray - Many .gov sites don't resolve without the "www". Members there have spotted that many US .gov domains simply don't work if you don't type the www in front of the website address.

Almost every SEO will know that this is an issue known as "canonicalisation" - forcing or specifying which is the best URL for any item of content. Failing to do this can mean:

At Thing Towers, we’re all in favour of ranking analysis, particularly when it comes to Google updates and understanding how sites are affected. But Penguin seems to have triggered a lot of speculation about changes that are not based on data at all. Understandably, a lot of people have started analysing rankings, but without using any historical data. Make sure you don’t jump to the wrong conclusions, and if you've cited one of the examples below in connection with Google’s recent updates, it’s time to re-evaluate your data sources.

The SEO world is currently all abuzz with the idea that Google is going to implement "Semantic Search", which will kill/change/revolutionise search optimisation. But is this really going to change what optimisers do?