Series: SEO for copywriters & editors

Titles are the large blue text that users click on to visit a site in search results; users will not…

A meta description is the black text displayed underneath a link in search results: This text is entirely optional, in…

As well as allowing search engines to find pages during crawling, links to other pages help search engines understand: Links…

Webpages, like most documents, can contain structural elements – headings, bullet points, quotes and more. These elements, used correctly, allow…

Off-page SEO covers a range of activities designed to increase the visibility of a website by obtaining greater numbers of links, mentions…

When Google was first developed its founders were seeking a way to make search more relevant. They noticed that searches…

Assuming you do not adopt an aggressive or keyword-focused approach, building links is a legitimate and effective activity to improve…

Early SEO practitioners quickly realised that links were an extremely powerful aspect within Google search, and that acquiring links had a significant…

Social networks are a great source of new readers for your content, which in turn may have an indirect effect…

Title What to do: Include an SEO title of approximately 7 or 8 words that makes sense out of context and contains keywords potential visitors might search…