Before we start to look at specific techniques, it can be helpful to go back to basics and learn a…
What is SEO?
Now that you have an idea of how search engines work, we can take a look at how you can…
How search engines work
Every major search engine works in a very similar way, following three basic processes to find content and then return…
Why use SEO?
Search engines are one of the most prominent and reliable sources of web traffic. Readers and potential customers frequently use…
Google’s internal content ratings
To check the quality of search results, Google uses human evaluators who manually assess results and assign ratings to pages…
Identifying keywords
Before writing or editing content, you should have a clear idea of the keywords a page is intended to rank…
Using the Google Keyword Planner
Google’s Keyword Planner Tool is free for anyone to access, as long as you have a Google Account and create…
Other sources of keyword data
Aside from Google’s tool, there are other places you might look to find keyword ideas and information. When you have…
On-page SEO
On-page SEO describes activities that involving changes to a website itself, from technical factors such as best practices during web development,…
Anatomy of a search result
A typical search results page can be quite revealing – highlighting three important areas of a page, and perhaps the…