Series: SEO for copywriters & editors

Before we start to look at specific techniques, it can be helpful to go back to basics and learn a…

Now that you have an idea of how search engines work, we can take a look at how you can…

Every major search engine works in a very similar way, following three basic processes to find content and then return…

Search engines are one of the most prominent and reliable sources of web traffic. Readers and potential customers frequently use…

To check the quality of search results, Google uses human evaluators who manually assess results and assign ratings to pages…

Before writing or editing content, you should have a clear idea of the keywords a page is intended to rank…

Google’s Keyword Planner Tool is free for anyone to access, as long as you have a Google Account and create…

Aside from Google’s tool, there are other places you might look to find keyword ideas and information. When you have…

On-page SEO describes activities that involving changes to a website itself, from technical factors such as best practices during web development,…

A typical search results page can be quite revealing – highlighting three important areas of a page, and perhaps the…