Category: Training

Title What to do: Include an SEO title of approximately 7 or 8 words that makes sense out of context and contains keywords potential visitors might search…

Social networks are a great source of new readers for your content, which in turn may have an indirect effect…

Early SEO practitioners quickly realised that links were an extremely powerful aspect within Google search, and that acquiring links had a significant…

Assuming you do not adopt an aggressive or keyword-focused approach, building links is a legitimate and effective activity to improve…

When Google was first developed its founders were seeking a way to make search more relevant. They noticed that searches…

Off-page SEO covers a range of activities designed to increase the visibility of a website by obtaining greater numbers of links, mentions…

Webpages, like most documents, can contain structural elements – headings, bullet points, quotes and more. These elements, used correctly, allow…

As well as allowing search engines to find pages during crawling, links to other pages help search engines understand: Links…

A meta description is the black text displayed underneath a link in search results: This text is entirely optional, in…

Titles are the large blue text that users click on to visit a site in search results; users will not…