Search engines are one of the most prominent and reliable sources of web traffic. Readers and potential customers frequently use search when researching and purchasing online. For instance:
While you are likely to attract a certain amount of organic search traffic to your content even if you do nothing, the amount of visitors you get can be drastically increased if you are able to understand the factors search engines use to rank pages, and account for this within your content. This process is called Search Engine Optimisation (or SEO for short).